说起表情包斗图,大家应该都很熟悉了,谁不存几个常用的表情包在手机里呢对吧?
比如我最喜欢用这个:
如果是美剧迷的话,想必有几个表情包应该也是经常会看到的。
先来个小测验,看看这些著名的美剧台词不看动图能认出几个?难度从低到高。
Bazinga!
Winter is coming.
We were on a break!
Just Jack!
OMG! They killed Kenny!
That's what she said!
Legen...wait for it...dary!
They don't know that we know they know we know.
Clear eyes, full hearts, can't lose!
Everybody lies.
Good news, everyone!
There's always money in the banana stand.
Treat yo self!
I want to go to there.
I've made a huge mistake.
I'm listening.
Not great Bob!
No soup for you!
(答案后面会揭晓)
= = = = = = = = = = = = = = = =
这年头聊天,能想象一个没有表情包的世界吗?
说起来,美剧表情包很多都是动图,这就得聊一聊gif格式的历史了。
gif格式早在1987年就出现了,事实上,全球互联网上出现的第一张图片就是gif格式的。
不过之后1995年开始,持有gif专利的公司开始要求使用者支付版税,从此gif被打入冷宫,无人问津。
到了本世纪初,该专利过期,因此gif又开始被广泛应用。著名的动图网站giphy就刚好赶上了这么一个时期。
giphy的创始人发现,该网站上搜索最多的词都是一些最基本的描述情绪的词,说明什么呢?说明大家普遍都喜欢用动图来表达自己的心情。
最近几年这种趋势变得越来越流行,giphy目前日活高达5亿!(乖乖!)
上面提到的这些美剧经典台词一般都配有动图,但是对影视作品来说,做成动图的话,版权怎么算呢?
giphy就干脆走了那么一条路,和各家制作方达成协议,获得用它们作品做动图的版权,同时也就成为了这些制片方的宣传工具。
此外,表情包的特殊属性意味着,它不像普通广告那么显眼,只要这个表情包做得够好,那是可以在用户毫无察觉的时候渗入到私人聊天中的。
所以很多企业在和giphy合作,用自家产品做各种有趣的表情包,让用户自发应用,达成悄咪咪宣传的目的。
说了这么多...上面这些台词,都猜出来了么?配上动图再来看一遍。
Bazinga!(《生活大爆炸》The Big Bang Theory)
Winter is coming. (《权力的游戏》Game of Thrones)
We were on a break! (《老友记》Friends)
Just Jack! (《威尔和格蕾丝》Will & Grace)
OMG! They killed Kenny! (《南方公园》South Park)
That's what she said! (《办公室》The Office)
Legen...wait for it...dary! (《老爸老妈浪漫史》How I Met Your Mother)
They don't know that we know they know we know. (《老友记》Friends)
Clear eyes, full hearts, can't lose! (《胜利之光》Friday Night Lights)
Everybody lies. (《豪斯医生》House
Good news, everyone! (《飞出未来》Futurama)
There's always money in the banana stand. (《发展受阻》Arrested Development)
Treat yo self! (《公园与休憩》Parks & Recreation)
I want to go to there. (《我为喜剧狂》30 Rock)
I've made a huge mistake. (《发展受阻》Arrested Development)
I'm listening. (《欢乐一家亲》Frasier)
Not great Bob! (《广告狂人》Mad Men)
No soup for you! (《宋飞正传》Sienfeld)
猜对了几个?